
Personas are artificially made — information taken out of natural context and recombined into an isolated snapshot detached from reality. And yet designers use them to inspire design for the real world.

Personas are artificially made — information taken out of natural context and recombined into an isolated snapshot detached from reality. And yet designers use them to inspire design for the real world.

Beautiful, peaceful souls get quieter and fade into the burnout we've all read about. But some of us get hotter. I don't fade — I am engulfed in a zealous burnout.

Brutalism isn't an absence of modernity. It is the absence of a modern aesthetic — it merely shows what is normally hidden beneath the gleaming facade.